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Marketing by Roger A. Kerin
Book DescriptionThis regional adaptation provides a concise approach to the dynamic and challenging field of marketing and demonstrates the knowledge and experience of the text authors. Marketing: The Core is written to cater for students studying marketing today, using language and examples they are familiar with. It allows lecturers to have a conversation with their students about marketing. It takes an active learning approach and combines many real-world examples, theory, cases, exercises and artwork.
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Book DetailsISBN: 9780074716182
(260mm x 210mm x 18mm)
Imprint: McGraw-Hill Australia
Publisher: McGraw-Hill Education - Europe
Publish Date: 19-Oct-2007
Country of Publication: Australia
Books By Author Roger A. Kerin
Marketing: The Core, Paperback (February 2015)
A title that focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions that is only further bolstered by the author team's innovative pedagogical approach which stems from decades of classroom, college, and university experiences.
Marketing, Hardback (February 2014)View all books by Roger A. Kerin
Utilises a pedagogical approach. This book helps you create an exceptional experience for students and instructors of marketing.
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