Marketing by Roger A. Kerin
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Marketing
By Roger A. Kerin

Marketing

The Core

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Format: Paperback

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Marketing by Roger A. Kerin

Book Awards

  • Winner of Australian Award for Excellence in Educational Publishing: Tertiary Single Adaption 2008.

Book Description

This regional adaptation provides a concise approach to the dynamic and challenging field of marketing and demonstrates the knowledge and experience of the text authors. Marketing: The Core is written to cater for students studying marketing today, using language and examples they are familiar with. It allows lecturers to have a conversation with their students about marketing. It takes an active learning approach and combines many real-world examples, theory, cases, exercises and artwork.

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Book Details

ISBN: 9780074716182
ISBN-10: 0074716182
Format: Paperback
(260mm x 210mm x 18mm)
Imprint: McGraw-Hill Australia
Publisher: McGraw-Hill Education - Europe
Publish Date: 19-Oct-2007
Country of Publication: Australia

Other Editions...


Books By Author Roger A. Kerin

Marketing: The Core by Roger A. Kerin Marketing: The Core, Paperback (February 2015)

A title that focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions that is only further bolstered by the author team's innovative pedagogical approach which stems from decades of classroom, college, and university experiences.

Marketing by Roger A. Kerin Marketing, Hardback (February 2014)

Utilises a pedagogical approach. This book helps you create an exceptional experience for students and instructors of marketing.

» View all books by Roger A. Kerin

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