By (author) Janine Marchessault
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Marshall McLuhan by Janine Marchessault
Book Description'In quite a profound, high-modernist way, this succinct but comprehensive book deems its subject worthy of careful scholarly analysis. I applaud and recommend it for taking much of the nonsense out of McLuhan' - Topia Journal 'Feted and reviled in his own lifetime, Marshall McLuhan has made a dramatic comeback in recent years. Marchessault gives a balanced and carefully considered appraisal of McLuhan's contribution to cultural theory, which may be even more pertinent now, in the early twenty-first century, than when he originally formulated it in the 1950s and '60s' Jim McGuigan, Professor of Cultural Analysis, Loughborough University Why is McLuhan important? What use can we make of his approach to the media today? In this insightful critical introduction, McLuhan's contribution is carefully explained and his reputation reassessed. The book: * Explains McLuhan's key ideas * Engages with critical issues in media and contemporary art * Demonstrates the relevance of his work for students of media and communications * Addresses his methodological contribution * Revises our understanding of his place in the history of ideas.Illustrated with many examples from the network society, the book works as a guide to anyone who wants to know why McLuhan is important.
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Book DetailsISBN: 9780761952657
(198mm x 129mm x 13mm)
Imprint: SAGE Publications Ltd
Publisher: SAGE Publications Ltd
Publish Date: 20-Oct-2004
Country of Publication: United Kingdom
Books By Author Janine Marchessault
3D Cinema and Beyond, Hardback (March 2014)
Includes essays that engage with mainstream entertainment, experimental film, and historical scholarship as part of a larger context for examining the grammar of 3D cinema, its histories, and its futures. From cinema and television to video games and augmented reality, this title considers an "expanded field" of stereoscopic visual culture.
Wild Science, Hardback (April 2000)» View all books by Janine Marchessault
This study investigates the world-wide boom in "health culture". It argues that science is a practice bound in values and institutions, and argues for a responsible engagement with the public cultures of science and health.
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