Mass Communication Research Methods
Edited by Anders Hansen
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Mass Communication Research Methods by Anders Hansen
Book DescriptionPart One: Introduction Part Two: Asking the Right Questions Part Three: Researching Media Institutions, Organizations, Professionals and Production Part Four: Researching Media Content and Representation Part Five: Researching Media and Communication in Society: Consumption, Audiences, Politics, Problems and Pleasures Part Six: Doing Communication Research
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Book DetailsISBN: 9781412930048
(234mm x 156mm x mm)
Imprint: SAGE Publications Ltd
Publisher: SAGE Publications Ltd
Publish Date: 18-Jan-2009
Country of Publication: United Kingdom
Books By Author Anders Hansen
Media and Communication Research Methods, Paperback (May 2013)
Media and Communication provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. It provides a new focus on current topics, such as 'ethics,' 'research questions,' and 'markets and corporate trends,' and adopts a considerably more global perspective.
Alcohol Advertising and Young People's Drinking, Hardback (October 2010)» View all books by Anders Hansen
A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.
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Author Biography - Anders Hansen
Anders Hansen is a lecturer in mass communications at the University of Leicester and is the Deputy Director of the Centre for Mass Communication Research at this institution. . He has over twenty years of experience in media and communications research with his main research interests include science and health communication, media and the environment, news management and journalistic practices, media/new media activism, media roles in relation to education policy and professional status, and the roles of news and other media (including advertising) in representing and influencing political and social issues. He has published widely in journals and books and regularly referees articles for academic journals such as Cambridge Journal of Education; The European Journal of Communication; Public Understanding of Science; New Genetics and Society; Environment and History; Journalism: Theory, Practice and Criticism; The Communication Review; Political Studies; Health Education Research; Addiction Research and Theory; The British Medical Journal.
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