Mass Communication in India
A Sociological Perspective
By (author) J. V. Vilanilam
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Mass Communication in India by J. V. Vilanilam
Book DescriptionThis book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author: - Emphasizes the distinction between communication and mass communication--the former being a two-way exchange and the latter mostly a one-way communication. - Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling. - Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication. - Highlights that almost half the world's population remains untouched by the communications revolution even at the beginning of the 21st century. - Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population.
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Book DetailsISBN: 9780761933724
(216mm x 209mm x 11mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 4-Oct-2005
Country of Publication: United States
Books By Author J. V. Vilanilam
Public Relations in India, Paperback (May 2011)
Offers a review of the history of Public Relations (PR) in the world and India and an in-depth critical analysis of the value of PR as an essential feature of the management function. This title focuses on what PR means for India and other developing countries in the 21st century.
Development Communication in Practice, Paperback (May 2009)
Takes a fresh look at development communication in the Indian context. This work analyzes seven Indian newspapers for a period of seven months and evaluates the extent to which development issues are addressed in them. It is suitable for economists, development communication practitioners, government officials dealing in media and communication.
Advertising Basics!, Paperback (March 2004)» View all books by J. V. Vilanilam
Suitable for anyone who wishes to understand and unravel the exciting world of advertising, this title begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today.
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Author Biography - J. V. Vilanilam
John V Vilanilam is the former Head of the Department of Communication and Journalism, University of Kerala, Trivandrum where he also served as the Vice-Chancellor between 1992 and 1996. He is an expert in the field of Development and Development Communication, having authored numerous books including titles such as Reporting a Revolution: The Iranian Revolution and the NIICODebate (1989), Science Communication and Development (1993), MoreEffective Communication: A Manual for Professionals (2000), Advertising Basics (2004) and Mass Communication in India: A Sociological Perspective (2005). Dr Vilanilam is an extremely prolific writer and has published articles in renowned journals such as Journalism Quarterly, Journal of Communication, Media Asia, Communicator, Media Culture, and Society, Gazette (Amsterdam) and several front-ranking newspapers and professional journals.
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