Mass Customization by B. Joseph Pine
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Mass Customization
By B. Joseph Pine

Mass Customization

The New Frontier in Business Competition

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Format: Hardback

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Mass Customization by B. Joseph Pine

Book Description

The mass production of standardized goods was the source of America's economic strength for generations and became the model for successful industries. Today, that model is a major cause of the nation's declining competitiveness. As Joe Pine makes clear, innovative companies are embracing a new paradigm of management - mass customization - that allows them to create greater variety and customization in their products and services at competitive prices, or better. He explains mass customization in its historical context, demonstrates why mass production cannot work in turbulent industries, and outlines how new forms of competition have led to greater variety and customization. Based upon academic and field research, his work is a thoughtful analysis and commentary on when and how managers in both service and manufacturing industries can make the transition to mass customization. He details the strategies, methods, and organizational transformations required to develop, produce, market, and deliver individually customized goods and services, and shows managers how to analyze their own industries to determine if they should shift to mass customization.

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Book Details

ISBN: 9780875843728
ISBN-10: 0875843727
Format: Hardback
(238mm x 157mm x 38mm)
Pages: 368
Imprint: Harvard Business Review Press
Publisher: Harvard Business Review Press
Publish Date: 1-Nov-1992
Country of Publication: United States

Books By Author B. Joseph Pine

Infinite Possibility by B. Joseph Pine Infinite Possibility, Hardback (June 2011)

Provides a fresh model to help readers conceptualize and combine various aspects of the virtual and the real to create breakthrough customer experiences. This title delineates eight different realms of digital/real experience, and shows how innovative companies operate within - and across - each to create extraordinary customer value.

Authenticity by B. Joseph Pine Authenticity, Hardback (September 2007)

How authentic is the experience? Is it what they expected? Why or why not? This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. It provides some practical business advice and talking points for managers and marketers.

Experience Economy by B. Joseph Pine Experience Economy, Hardback (May 1999)

Explores how successful companies create experiences that engage customers in an inherently personal way. This book features an insightful approach for companies to script and stage compelling experiences. It helps create experiences that create memorable impressions and transformations within individuals.

» View all books by B. Joseph Pine


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Author Biography - B. Joseph Pine

B. Joseph Pine II is a co-founder of Strategic Horizons LLP, and the co-author of The Experience Economy (HBS Press).

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Recent books by B. Joseph Pine close
Infinite Possibility by B. Joseph Pine
Authenticity by B. Joseph Pine
Experience Economy by B. Joseph Pine
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