The Mass Marketing of Politics
Democracy in an Age of Manufactured Images
By (author) Bruce I. Newman
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Mass Marketing of Politics by Bruce I. Newman
Book Description'Bruce I Newman tells us briskly, firmly what our instincts also tell us: we are mass marketing images rather than providing real leadership' - Paul Simon, Former US Senator, Public Policy Institute, Southern Illinois University. "The Mass Marketing of Politics" demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. It points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. "The Mass Marketing of Politics" is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.
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Book DetailsISBN: 9780761909590
(229mm x 152mm x 13mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 23-Aug-1999
Country of Publication: United States
Books By Author Bruce I. Newman
Marketing Revolution in Politics, Hardback (January 2016)
A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.
Cross-Cultural Theory of Voter Behavior, Hardback (November 2007)» View all books by Bruce I. Newman
Advanced empirical testing is used to determine whether 'A Cross-Cultural Theory of Voter Behavior' can predict the behaviour of voters in established and emerging democracies around the world.
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