Mass Media Effects Research by Raymond W. Preiss
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Mass Media Effects Research
By Raymond W. Preiss

Mass Media Effects Research

Advances Through Meta-Analysis


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Mass Media Effects Research by Raymond W. Preiss

Book Description

This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science research reveals about effects, addressing such topics as the effects of advertising on children and adolescents; the effects of pornography; violent video games and aggression; and media use and political involvement. The final section features thought-provoking commentary from leading theorists. Making a significant and singular contribution to the current media effects literature, Mass Media Effects Research is an essential resource volume for scholars, researchers, and graduate students in media effects, media psychology, and mass communication and society.

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Book Details

ISBN: 9780805849981
ISBN-10: 080584998X
Format: Hardback
(229mm x 152mm x mm)
Pages: 552
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 10-Oct-2006
Country of Publication: United States

Other Editions...


Books By Author Raymond W. Preiss

Mass Media Effects Research by Raymond W. Preiss Mass Media Effects Research, Paperback (October 2006)

Offers a set of meta-analyses, covering the breadth of media effects research. Organized by theories, outcomes, and mass media campaigns, the chapters included offer important insights on what social science research reveals about effects. This volume is useful for students, researchers, and graduate students in media effects and media psychology.

Classroom Communication and Instructional Processes by Raymond W. Preiss Classroom Communication and Instructional Processes, Paperback (March 2006)

Offers a systematic review of the literature on communication education and instruction. This volume approaches the topic from the perspective that meta-analysis serves as a useful tool for summarizing experiments, and for determining how and why specific teaching and learning experiences have positive student outcomes.

Interpersonal Communication Research by Raymond W. Preiss Interpersonal Communication Research, Hardback (September 2001)

This text presents an overview of individual characteristics in interpersonal communication, considers the literature emphasizing the dyadic approach, explores the interactional approach and sets the stage for independent meta-analyses.

» View all books by Raymond W. Preiss

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