Mass Media, an Aging Population, and the Baby Boomers
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Mass Media, an Aging Population, and the Baby Boomers by Michael L. Hilt
Book DescriptionAs the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans. Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media. Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology.
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Book DetailsISBN: 9780805848656
(229mm x 152mm x 17mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 21-Sep-2005
Country of Publication: United States
Books By Author Michael L. Hilt
Mass Media, An Aging Population, and the Baby Boomers, Paperback (March 2013)
The baby boomer generation is heading toward their retirement years. The authors explain why aging baby boomers are an important area of mass media study and reviews theory and research on communication and gerontology.
Crime and Local Television News, Hardback (July 2002)» View all books by Michael L. Hilt
Offers an analysis of crime coverage on local television, exploring the nature of local television news and the ongoing appeal of crime stories. This book focuses on live local television coverage of crime and examine its irresistibility to viewers and its impact on society's perceptions of itself.
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