Mastering Fashion Marketing by Tim Jackson
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Mastering Fashion Marketing
By Tim Jackson

Mastering Fashion Marketing

By (author) See other recent books by Tim Jackson See other recent books by David Shaw
Format: Paperback

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Mastering Fashion Marketing by Tim Jackson

Book Description

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.

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Book Details

ISBN: 9781403919021
ISBN-10: 140391902X
Format: Paperback
(234mm x 156mm x 21mm)
Pages: 400
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 19-Dec-2008
Country of Publication: United States

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Author Biography - Tim Jackson

Tim Jackson is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion business David Shaw is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and Burton They are authors of Mastering Fashion Buying and Merchandising Management

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