Mastering Fashion Marketing
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Mastering Fashion Marketing by Tim Jackson
Book DescriptionThis is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.
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Book DetailsISBN: 9781403919021
(234mm x 156mm x 21mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 19-Dec-2008
Country of Publication: United States
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A guide to the fashion industry, featuring case studies, interviews and profiles. Tracing the development of the fashion industry, this book looks at how fashion can be understood from both social and cultural perspectives. It includes chapters on specialist topics; expert advice on careers in fashion retailing; and more.
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Author Biography - Tim Jackson
Tim Jackson is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion business David Shaw is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and Burton They are authors of Mastering Fashion Buying and Merchandising Management
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