By (author) Ian Ruskin-Brown
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Mastering Marketing by Ian Ruskin-Brown
Book DescriptionThe success of any business depends upon effective marketing. An understanding of the key principles and techniques is vital for managers of all levels, and not just those in the marketing department. "Mastering Marketing" provides a clearly written explanation of the core skills and concepts needed to market your business profitably. Offering more than just short-term selling 'tricks', it provides techniques for building and maintaining a long-term profitable market position. Particularly useful to managers newly appointed to the marketing department, or those wishing to liaise more closely with it, this book will also prove invaluable to owner-managers wishing to adopt a more structured approach to business development.
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Book DetailsISBN: 9781854183231
(210mm x 148mm x 23mm)
Publish Date: 13-Sep-2006
Country of Publication: United Kingdom
Books By Author Ian Ruskin-Brown
Practical Pricing for Results, Paperback (November 2007)» View all books by Ian Ruskin-Brown
Provides entrepreneurs with a practical guide on how to set and manage the pricing of both the products and services that they offer. This work outlines the process of deriving a pricing strategy first, and then monitoring the profit implications of any pricing decisions made.
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Author Biography - Ian Ruskin-Brown
The author Ian Ruskin-Brown has more than 35 years' marketing experience. He worked in the operational field and planning functions for J Lyons, Reed, Trebor, Esso and Goodyear before establishing his own marketing consultancy specialising in market research services and training in marketing and sales skills.
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