Mastering e-Business by Jonathan Groucutt
Look inside with Google Book Preview
Mastering e-Business
By Jonathan Groucutt

Mastering e-Business

By (author) See other recent books by Jonathan Groucutt See other recent books by Paul Griseri
Format: Paperback

Normal Price: $55.95
Your Price: $50.36 AUD, inc. GST
Shipping: $7.95 per order
You Save: $5.59! (10% off normal price)
Plus...earn $2.52 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply

Mastering e-Business by Jonathan Groucutt

Book Description

"Mastering e-business" is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. This book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. "Mastering e-Business" focuses on key management, business, marketing and strategic issues. Moreover it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. This book searches beyond the bursting dotcom bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chapter includes mini case studies citing real world examples. "Mastering e-Business" is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.

Buy Mastering e-Business book by Jonathan Groucutt from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780333968321
ISBN-10: 0333968328
Format: Paperback
(234mm x 156mm x 16mm)
Pages: 304
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 22-Mar-2004
Country of Publication: United Kingdom

Books By Author Jonathan Groucutt

Marketing by Jonathan Groucutt Marketing, Paperback (October 2015)

Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner. Marketing is an ideal text for students of all levels coming to the subject for first time.

Business Degree Success by Jonathan Groucutt Business Degree Success, Paperback (August 2008)

This is a practical guide for those studying business and management-related subjects at undergraduate level. Written in an engaging and clear style, the book helps students prepare effectively for assignments, presentations, examinations and dissertations, encompassing both business studies and the real workings of business.

Foundations of Marketing by Jonathan Groucutt Foundations of Marketing, Paperback (October 2005)

Examines marketing within the context of a dynamic, contemporary environment. This book explains theoretical concepts effectively, using a range of mini-cases that bring the subject alive - from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand.

» View all books by Jonathan Groucutt


» Have you read this book? We'd like to know what you think about it - write a review about Mastering e-Business book by Jonathan Groucutt and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Author Biography - Jonathan Groucutt

PAUL GRISERI has extensive experience in Management Consultancy and Education. He has taught a wide range of general management and Human Resource Management related subjects at professional and postgraduate level. His previous books include Management Knowledge (Palgrave Macmillan 1998) and Managing Values (Palgrave Macmillan 2002). JONATHAN GROUCUTT is Deputy MBA Programme Director at Oxford Brookes University. He has taught a wide range of Marketing and related subjects on undergraduate and postgraduate programmes. He has also been a marketing consultant advising on a diverse range of companies from small and medium sized enterprises to multinationals.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Jonathan Groucutt close
Marketing by Jonathan Groucutt
Business Degree Success by Jonathan Groucutt
Foundations of Marketing by Jonathan Groucutt
Recent books by Paul Griseri close
Introduction to the Philosophy of Management by Paul Griseri
Studying Business at MBA and Masters Level by Paul Griseri
Mastering e-Business by Paul Griseri
Management Knowledge by Paul Griseri
Managing Values by Paul Griseri
» close