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Mastering e-Business by Jonathan Groucutt
Book Description"Mastering e-business" is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. This book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. "Mastering e-Business" focuses on key management, business, marketing and strategic issues. Moreover it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. This book searches beyond the bursting dotcom bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chapter includes mini case studies citing real world examples. "Mastering e-Business" is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.
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Book DetailsISBN: 9780333968321
(234mm x 156mm x 16mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 22-Mar-2004
Country of Publication: United Kingdom
Books By Author Jonathan Groucutt
Marketing, Paperback (October 2015)
Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner. Marketing is an ideal text for students of all levels coming to the subject for first time.
Business Degree Success, Paperback (August 2008)
This is a practical guide for those studying business and management-related subjects at undergraduate level. Written in an engaging and clear style, the book helps students prepare effectively for assignments, presentations, examinations and dissertations, encompassing both business studies and the real workings of business.
Foundations of Marketing, Paperback (October 2005)» View all books by Jonathan Groucutt
Examines marketing within the context of a dynamic, contemporary environment. This book explains theoretical concepts effectively, using a range of mini-cases that bring the subject alive - from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand.
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Author Biography - Jonathan Groucutt
PAUL GRISERI has extensive experience in Management Consultancy and Education. He has taught a wide range of general management and Human Resource Management related subjects at professional and postgraduate level. His previous books include Management Knowledge (Palgrave Macmillan 1998) and Managing Values (Palgrave Macmillan 2002). JONATHAN GROUCUTT is Deputy MBA Programme Director at Oxford Brookes University. He has taught a wide range of Marketing and related subjects on undergraduate and postgraduate programmes. He has also been a marketing consultant advising on a diverse range of companies from small and medium sized enterprises to multinationals.
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