Mastering the Business Environment
By (author) Roger I. Cartwright
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Mastering the Business Environment by Roger I. Cartwright
Book DescriptionThis text provides an insight into the key external analyses organizations need to undertake. Using the acronym SPECTACLES, the book considers the social, political, economic, cultural, technological, aesthetic, customer, legal, environmental and sectoral factors that make up the set of external influences on the organization. Using examples from real organizations, the book provides the reader with clear pointers as to the factors to be considered and their interrelationship. Each chapter includes information for carrying out the analyses, together with a summary and a set of questions.
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Book DetailsISBN: 9780333929377
(233mm x 156mm x 16mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 28-Feb-2001
Country of Publication: United Kingdom
Books By Author Roger I. Cartwright
Key Concepts in Information and Communication Technology, Paperback (April 2005)
Information and Communication Technology (ICT) is the synergy between computers and communication devices and forms an important part of the modern world. ICT features in more and more courses as its use expands beyond computing and information systems into other areas of study.
Mastering the Globalization of Business, Paperback (May 2004)
Cartwright provides a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization.
Mastering Team Leadership, Paperback (July 2002)
Team working is vital to organisational success. This up to the minute consideration of the roles played by teams and leaders is designed for students and professionals who require practical examples to bring the concepts of team leadership to life.
Mastering Customer Relations, Paperback (May 2000)» View all books by Roger I. Cartwright
An introduction to customer relations, customer service and customer care, describing the concepts, their practical application and their importance. This guide is designed for students of business studies, management and associated fields.
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Author Biography - Roger I. Cartwright
ROGER CARTWRIGHT, previously Director of the Centre for Customer Relations and Deputy Head of the Faculty of Business Management and Computing at Perth College, is a consultant and writer specialising in management skills, organisational behaviour, customer relations and tourism. Roger has worked with a large number of organisations, and is the author of a range of books designed for students and practitioners.
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