Mastering the Globalization of Business
By (author) Roger I. Cartwright
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Mastering the Globalization of Business by Roger I. Cartwright
Book DescriptionThe book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late twentieth and early twenty first century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.
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Book DetailsISBN: 9781403921499
(234mm x 156mm x 11mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 18-May-2004
Country of Publication: United States
Books By Author Roger I. Cartwright
Key Concepts in Information and Communication Technology, Paperback (April 2005)
Information and Communication Technology (ICT) is the synergy between computers and communication devices and forms an important part of the modern world. ICT features in more and more courses as its use expands beyond computing and information systems into other areas of study.
Mastering Team Leadership, Paperback (July 2002)
Team working is vital to organisational success. This up to the minute consideration of the roles played by teams and leaders is designed for students and professionals who require practical examples to bring the concepts of team leadership to life.
Mastering the Business Environment, Paperback (February 2001)
This text provides an insight into the key external analyses organizations need to undertake. The book considers the social, political, economic, cultural, technological, aesthetic, customer, legal, environmental and sectoral factors that make up the set of external influences on the organization.
Mastering Customer Relations, Paperback (May 2000)» View all books by Roger I. Cartwright
An introduction to customer relations, customer service and customer care, describing the concepts, their practical application and their importance. This guide is designed for students of business studies, management and associated fields.
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Author Biography - Roger I. Cartwright
ROGER I. CARTWRIGHT is a consultant and writer specialising in management skills. He is the author of a range of books designed for students and practitioners, including Mastering Marketing Management and Mastering Team Leadership.
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