Normal Price: $65.99
Your Price: $59.39 AUD, inc. GST
Shipping: $7.95 per order
You Save: $6.60! (10% off normal price)
Plus...earn $2.97 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Media Choice by Tilo Hartmann
Book DescriptionThis volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.
Buy Media Choice book by Tilo Hartmann from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780415964586
(229mm x 152mm x 18mm)
Publisher: Taylor & Francis Ltd
Publish Date: 1-Jan-2009
Country of Publication: United Kingdom
Books By Author Tilo Hartmann
Media Choice, Hardback (February 2009)» View all books by Tilo Hartmann
Presents the research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: what mechanisms guide an individual's exposure to/choice of media and how can researchers model them.
» Have you read this book? We'd like to know what you think about it - write a review about Media Choice book by Tilo Hartmann and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Tilo Hartmann
Tilo Hartmann, Ph.D., is an Assistant Professor in the Department of Communication Science at the VU University, Amsterdam. Previous affiliations include positions at the Hanover University of Music and Drama, the University of Southern California, the University of Erfurt, the Institute of Mass Communication and Media Research, and the University of Zurich. His research interests focus on media use, in particular selective exposure, reception, and effects.
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687