An Introduction to Theory and Process 3rd Revised edition
By (author) James Watson
Media Communication by James Watson
Book DescriptionThe media is at the heart of cultural, social, political and economic events throughout the world. But how is the role and influence of mass media evolving? Who controls what the media tell us? What impact is new technology on the media as we know it? Building on the success of previous editions, Media Communication 3e continues to explore the changing media climate of the 21st Century. With each chapter showing how theory can be related to our everyday experience of the media, the book makes the most complex ideas easy to understand. All the key topics for first year study are introduced and broken down into manageable chunks, as the book examines the role, ownership and constraints of media production, explaining essential terminology along the way. Packed with memorable examples from international media coverage of world affairs, this new edition explores important contemporary topics from public service broadcasting and network communication to web 2.0 and citizen journalism. With helpful features, including an extensive glossary, further reading and suggestions for discussion, this third edition provides an essential resource for all those studying media and communication.
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Book DetailsISBN: 9780230535497
(234mm x 157mm x 25mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 18-Mar-2008
Country of Publication: United Kingdom
Books By Author James Watson
Media Communication, Paperback (January 2016)
This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and communication degrees, as well as discussing hot topics such as the possibilities brought about by digital technology for citizen involvement in the media.
Engineering Skills for Career Success, Paperback (March 2014)View all books by James Watson
Provides engineering skills for career success. This book represents a system of examples, practice problems, and a series of end of the chapter questions. It is intended to fit schools that are focusing on meeting the ABET guidelines by preparing their Engineering students for success in a wide variety of areas.
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Author Biography - James Watson
JAMES WATSON is Former Course Director and Visiting Lecturer in Media Studies at the University of Greenwich, UK
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