Theory and Practice 3rd Revised edition
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Media Economics by Alison Alexander
Book DescriptionMedia Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics. Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses. Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.
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Book DetailsISBN: 9780805845808
(229mm x 152mm x 16mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 13-Dec-2003
Country of Publication: United States
Books By Author Alison Alexander
Tasmania's Convicts, Paperback (January 2014)
The story of the 72,000 convicts transported to Van Diemen's Land from 1803 to 1853, and the colony they built.
Generous Helping, Paperback (July 2011)» View all books by Alison Alexander
Dozens of treasured recipes collected in this book to raise money for the victims of the Queensland floods.
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