Media Education Assessment Handbook
Edited by William G. Christ
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Media Education Assessment Handbook by William G. Christ
Book DescriptionAssessing media education is a formidable task because both assessment and media education are complex and controversial concepts. Assessment, which can take place at the individual student, class, sequence, program, department or unit, and university levels, is questioned in terms of reliability, validity, relevance, and cost. Media education, which has been challenged at a number of schools, finds faculty and administrators in the midst of soul-searching about how to clearly articulate its missions and purposes to a broader audience. Departments are under increasing national, state, and institutional pressure to get assessment procedures carried out quickly, but there is an obvious danger in rushing to implement assessment strategies before establishing what is essential in media education. In communication education in general, the "what" of assessment is often discussed in terms of skills, attitudes, affect, values, and knowledge. People assess students to determine what they know, think, feel, value, and can do. Here it is suggested that one of the places to start defining what students should learn from their media education is by identifying outcomes. Outcomes can be assessed in a variety of ways, but first they need to be developed and clearly articulated.
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Book DetailsISBN: 9780805821857
(229mm x 152mm x 25mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Taylor & Francis Inc
Publish Date: 12-Nov-1996
Country of Publication: United States
Books By Author William G. Christ
Assessing Media Education, Hardback (July 2015)
The chapters included in this component of Assessing Media Education are intended for those who have already developed an assessment plan and identified key student learning outcomes, and who need more information on how to measure the outcomes both indirectly and directly.
Leadership in Times of Change, Hardback (November 1998)View all books by William G. Christ
This text emphasizes academic administration, for communication and media administrators. It contains philosophical, theoretical and practical information. It is divided into sections on: background material and specific and programmatic challenges facing administrators.
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