Media Effects and Society by Elizabeth M. Perse
Look inside with Google Book Preview
Media Effects and Society
By Elizabeth M. Perse

Media Effects and Society

By (author) See other recent books by Elizabeth M. Perse
Format: Hardback

Normal Price: $92.99
Your Price: $83.69 AUD, inc. GST
Shipping: $7.95 per order
You Save: $9.30! (10% off normal price)
Plus...earn $4.18 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days, Not for Xmas

Media Effects and Society by Elizabeth M. Perse

Book Description

Media Effects and Society provides an in-depth look at media effects and offers a theoretical foundation for understanding mass media's impact on individuals and society. Working from the assumption that media effects are common and are underestimated, author Elizabeth M. Perse identifies dominant areas of media effects and provides a synthesis of those areas of research. She focuses on the theoretical explanations for media effects, offering explanations of how media effects occur so readers can understand how to mitigate harmful effects and enhance positive ones. This text provides comprehensive coverage of the range of media effects, including news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. Written for those who study and conduct research in media effects, Media Effects and Society presents a thorough and accessible discussion of media effects theory. As such, it is appropriate for advanced courses on media effects, media theory, and media and society.

Buy Media Effects and Society book by Elizabeth M. Perse from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780805825053
ISBN-10: 0805825053
Format: Hardback
(229mm x 152mm x 23mm)
Pages: 348
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 12-Feb-2001
Country of Publication: United States

Other Editions...

Books By Author Elizabeth M. Perse


» Have you read this book? We'd like to know what you think about it - write a review about Media Effects and Society book by Elizabeth M. Perse and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Elizabeth M. Perse close
Media Effects and Society by Elizabeth M. Perse
Media Effects and Society by Elizabeth M. Perse
» close