A Casebook Approach 4th Revised edition
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Media Management by George Sylvie
Book DescriptionMedia Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are * Increased discussions on groups, vision, change, diversity, and management styles; * Additional media-sensitive examples within each section of the text; * A new chapter on knowledge management; * Ethics integrated into law and leadership discussions; * A primer in global markets, technology, and policy; * In-depth consideration into the aspects of change; and * Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.
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Book DetailsISBN: 9780805861976
(229mm x 152mm x 24mm)
Imprint: Routledge Member of the Taylor and Francis Group
Publisher: Taylor & Francis Inc
Publish Date: 10-Oct-2007
Country of Publication: United States
Books By Author George Sylvie
Time, Change and the American Newspaper, Paperback (December 2001)» View all books by George Sylvie
This work proposes that the American newspaper industry must begin to view change as more than just something to which it must react and adjust, offering instead a view of change as a process with causes, phases and. cycles. The book is concerned with the past, present and future of a paper.
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