How Great Media Brands Thrive and Survive
By (author) Mark Tungate
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Media Monoliths by Mark Tungate
Book DescriptionIn an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. Over decades - and often centuries - they have consolidated their positions against fierce competition, the rise and fall of the global economy and the emergence of the Internet. How have they succeeded? What marketing strategies have enabled them to thrive and survive in such a spectacular fashion? Can they maintain their seemingly impregnable status in the new century? Journalist and author Mark Tungate takes us behind the scenes, revealing what it takes to be a great media brand. For the first time, we are given a rare insight into this fascinating world, and its key movers and shakers.
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Book DetailsISBN: 9780749444785
(233mm x 151mm x 18mm)
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-Oct-2005
Country of Publication: United Kingdom
Books By Author Mark Tungate
Adland, Hardback (January 2015)
Explore the advertising landscape from a global perspective.
Fashion Brands, Paperback (October 2012)
Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. This title analyses every aspect of fashion from a marketing perspective. It also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges.
Branded Beauty, Hardback (October 2011)
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. This title delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it introduces the people who've made skin their trade.
Luxury World, Hardback (October 2009)» View all books by Mark Tungate
The word 'luxury' has almost lost its meaning. This title takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to show the reader how they function.
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Author Biography - Mark Tungate
Mark Tungate is a British journalist based in Paris. Specialising in media and communication, he has a weekly column in the French media magazine Strategies, and writes regularly for such magazines as Campaign and Advertising Age. He covers travel and lifestyle for CNN Traveller and Travel & Leisure. The editor of The Epica Book, a review of the best European advertising, he has co-written the books Business Superbrands, Consumer Superbrands, and Cool Brand Leaders. His forthcoming book Fashion Brands, is published by Kogan Page in spring 2005.
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