A Citizen's Guide
Media Politics by Shanto Iyengar
Book DescriptionDrawing on recent events and the most current research, including the work of Professor Iyengar, Media Politics is the most up-to-date introductory text available. The text is accompanied by a free DVD featuring video-clips of political ads, news stories, speeches, debates, and more (DVD contents).
Buy Media Politics book by Shanto Iyengar from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780393928198
(231mm x 166mm x 15mm)
Imprint: WW Norton & Co
Publisher: WW Norton & Co
Publish Date: 2-Feb-2007
Country of Publication: United States
Books By Author Shanto Iyengar
Media Politics, Paperback (November 2015)
Current and authoritative, from a top scholar in the field.
News That Matters, Paperback (September 2010)
Backed by careful analysis of public opinion surveys, the authors show how, despite changing American politics, those issues that receive extended coverage in the national news become more important to viewers, while those that are ignored lose credibility.
Going Negative, Paperback (August 1997)» View all books by Shanto Iyengar
Drawing on both laboratory experiments and the real world of America's presidential and congressional races, the authors aim to show in this text that negative advertising drives down voter turnout, and that political consultants intentionally use ads for this purpose.
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