Media Research Techniques by Arthur Asa Berger
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Media Research Techniques
By Arthur Asa Berger

Media Research Techniques

2nd Revised edition

By (author) See other recent books by Arthur Asa Berger
Format: Paperback

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Media Research Techniques by Arthur Asa Berger

Book Description

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

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Book Details

ISBN: 9780761915379
ISBN-10: 0761915370
Format: Paperback
(229mm x 152mm x 11mm)
Pages: 184
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 15-Jun-1998
Country of Publication: United States

Other Editions...


Books By Author Arthur Asa Berger

Media and Communication Research Methods by Arthur Asa Berger Media and Communication Research Methods, Paperback (December 2015)

The latest edition of this popular student guide to doing research in media and communication studies.

Gizmos or the Electronic Imperative by Arthur Asa Berger Gizmos or the Electronic Imperative, Hardback (November 2015)

In his latest book, Arthur Asa Berger offers a concise series of analyses on the transformative impact of digital devices on American society.

Media Analysis Techniques by Arthur Asa Berger Media Analysis Techniques, Paperback (December 2013)

Latest edition of this clearly written, user-friendly, hands-on guide to media criticism. The book empowers students to make their own analyses of the media rather than just accept how others interpret it.

Media, Myth, and Society by Arthur Asa Berger Media, Myth, and Society, Hardback (October 2012)

Using a cultural approach to classical myths, this book examines how they affect psychoanalytic theory, historical experience, elite culture, popular culture, and everyday life. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales.

» View all books by Arthur Asa Berger

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Author Biography - Arthur Asa Berger

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer's Toolkit: A User's Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist's Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

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Recent books by Arthur Asa Berger close
Media and Communication Research Methods by Arthur Asa Berger
Gizmos or the Electronic Imperative by Arthur Asa Berger
Media Analysis Techniques by Arthur Asa Berger
Media, Myth, and Society by Arthur Asa Berger
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Bali Tourism by Arthur Asa Berger
Objects of Affection by Arthur Asa Berger
Objects of Affection by Arthur Asa Berger
Making Sense of Media by Arthur Asa Berger
Making Sense of Media by Arthur Asa Berger
Ocean Travel and Cruising by Arthur Asa Berger
Ocean Travel and Cruising by Arthur Asa Berger
Narratives in Popular Culture, Media and Everyday Life by Arthur Asa Berger
Essentials of Mass Communication Theory by Arthur Asa Berger
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Popular Culture Genres by Arthur Asa Berger
»
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