Media Research Techniques
2nd Revised edition
By (author) Arthur Asa Berger
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Media Research Techniques by Arthur Asa Berger
Book DescriptionArthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.
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Book DetailsISBN: 9780761915379
(229mm x 152mm x 11mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 15-Jun-1998
Country of Publication: United States
Books By Author Arthur Asa Berger
Media and Communication Research Methods, Paperback (December 2015)
The latest edition of this popular student guide to doing research in media and communication studies.
Gizmos or the Electronic Imperative, Hardback (November 2015)
In his latest book, Arthur Asa Berger offers a concise series of analyses on the transformative impact of digital devices on American society.
Media Analysis Techniques, Paperback (December 2013)
Latest edition of this clearly written, user-friendly, hands-on guide to media criticism. The book empowers students to make their own analyses of the media rather than just accept how others interpret it.
Media, Myth, and Society, Hardback (October 2012)» View all books by Arthur Asa Berger
Using a cultural approach to classical myths, this book examines how they affect psychoanalytic theory, historical experience, elite culture, popular culture, and everyday life. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales.
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Author Biography - Arthur Asa Berger
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer's Toolkit: A User's Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist's Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.
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