2nd Revised edition
By (author) Jonathan Bignell
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Media Semiotics by Jonathan Bignell
Book DescriptionMedia semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'reality TV', digital interactive television, and mobile phone text messaging. This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by audience studies and postmodernism, and considers 'new media', including computer games, the Internet and the World Wide Web.
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Book DetailsISBN: 9780719062056
(216mm x 138mm x 19mm)
Imprint: Manchester University Press
Publisher: Manchester University Press
Publish Date: 4-Apr-2002
Country of Publication: United Kingdom
Books By Author Jonathan Bignell
British Television Drama, Hardback (May 2014)
Featuring leading scholars of British television drama and noted writers and producers from the television industry, this new edition of British Television Drama evaluates past and present TV fiction since the 1960s, and considers its likely future.
Paul Abbott, Hardback (October 2013)
The first book-length academic study of the television programmes created, written by, and/or executive-produced, by Abbott
Jimmy McGovern, Hardback (June 2013)
The first complete study of one of Britain's leading television writers, Jimmy McGovern. With chapters covering series such as Brookside, Cracker, The Street and Accused, the book also analyses a key period in the history of television drama.
Introduction to Television Studies, Paperback (October 2012)» View all books by Jonathan Bignell
'An Introduction to Television Studies' is a comprehensive introduction to the field. It provides resources for thinking about key aspects and introduces institutional, textual, cultural, economic, production and audience-centred ways of looking at television.
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Author Biography - Jonathan Bignell
Jonathan Bignell is Senior Lecturer in Media Arts at Royal Holloway, University of London
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