Media Training 101 by Sally Stewart
Look inside with Google Book Preview
Media Training 101
By Sally Stewart

Media Training 101

A Guide to Meeting the Press

By (author) See other recent books by Sally Stewart
Format: Hardback

Normal Price: $75.80
Your Price: $68.22 AUD, inc. GST
Shipping: $7.95 per order
You Save: $7.58! (10% off normal price)
Plus...earn $3.41 in Boomerang Bucks
Availability: Available Available, ships in 8-11 days



Media Training 101 by Sally Stewart

Book Description

Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.

Buy Media Training 101 book by Sally Stewart from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780471271550
ISBN-10: 0471271551
Format: Hardback
(235mm x 161mm x 23mm)
Pages: 256
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 17-Sep-2003
Country of Publication: United States

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Media Training 101 book by Sally Stewart and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Sally Stewart

SALLY STEWART is a former news reporter at USA Today and ad hoc commentator for CNN as well as a seasoned public relations expert. Since 1996, she has worked as a communications consultant for a variety of public companies, private enterprises, and nonprofit organizations. Today, she heads her own consulting group, SA Stewart Communications, headquartered in Santa Monica, California. She appears frequently on TV current affairs programs. For more information, visit her web site at www.mediatraining101.com.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Sally Stewart close
»
BoomerangBooks.com.au close