Media and Audiences by Karen Ross
Look inside with Google Book Preview
Media and Audiences
By Karen Ross

Media and Audiences

New Perspectives

By (author) See other recent books by Karen Ross See other recent books by Virginia Nightingale
Format: Paperback

Normal Price: $64.95
Your Price: $58.46 AUD, inc. GST
Shipping: $7.95 per order
You Save: $6.49! (10% off normal price)
Plus...earn $2.92 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Media and Audiences by Karen Ross

Book Description

'A simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century!' - "European Journal of Communication". How has the concept of 'the audience' changed over the past 50 years? How do audiences become producers and not just consumers of media texts? How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers.We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.

Buy Media and Audiences book by Karen Ross from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780335206919
ISBN-10: 0335206913
Format: Paperback
(89mm x 68mm x 4mm)
Pages: 208
Imprint: Open University Press
Publisher: Open University Press
Publish Date: 1-Dec-2003
Country of Publication: United Kingdom

Other Editions...


Customers who bought this also bought...


Books By Author Karen Ross

Mother of the Year by Karen Ross Mother of the Year, Paperback (February 2014)

'I often think my mother would prefer colonic irrigation to hanging out with me...' Beth Jackson is a national treasure, celebrated for her television shows and winning the Mother of the Year Award three times in a row. Only, her daughter just wishes that Beth would be more like a normal mum...

Handbook of Gender, Sex and Media by Karen Ross Handbook of Gender, Sex and Media, Paperback (November 2013)

The Handbook of Gender, Sex and Media offers original insights into the complex set of relations which exist between gender, sex, sexualities and the media, and in doing so, showcases new research at the forefront of media and communication practice and theory.

Media and the Public by Karen Ross Media and the Public, Hardback (February 2010)

The Media and the Public explores the ways a range of media have constructed and represented the public. The authors argue that the public is a product of representation, invoked through processes of mediation that are dominated by political, institutional, economic and cultural forces.

» View all books by Karen Ross

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Media and Audiences book by Karen Ross and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Karen Ross close
Gender Equality and the Media by Karen Ross
Mother of the Year by Karen Ross
Handbook of Gender, Sex and Media by Karen Ross
Handbook of Gender, Sex and Media by Karen Ross
Media and the Public by Karen Ross
Media and The Public by Karen Ross
Women and Media by Karen Ross
Women and Media by Karen Ross
Women and Media by Karen Ross
Critical Readings : Media and Audiences by Karen Ross
Okavango by Karen Ross
Black and White Media by Karen Ross
»
Recent books by Virginia Nightingale close
Handbook of Media Audiences by Virginia Nightingale
Handbook of Media Audiences by Virginia Nightingale
New Media Worlds by Virginia Nightingale
Critical Readings : Media and Audiences by Virginia Nightingale
Media and Audiences by Virginia Nightingale
Studying Audiences by Virginia Nightingale
»
BoomerangBooks.com.au close