Media and Audiences
Normal Price: $64.95
Your Price: $58.46 AUD, inc. GST
Shipping: $7.95 per order
You Save: $6.49! (10% off normal price)
Plus...earn $2.92 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Media and Audiences by Karen Ross
Book Description'A simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century!' - "European Journal of Communication". How has the concept of 'the audience' changed over the past 50 years? How do audiences become producers and not just consumers of media texts? How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers.We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.
Buy Media and Audiences book by Karen Ross from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780335206919
(89mm x 68mm x 4mm)
Imprint: Open University Press
Publisher: Open University Press
Publish Date: 1-Dec-2003
Country of Publication: United Kingdom
Customers who bought this also bought...
Books By Author Karen Ross
Mother of the Year, Paperback (February 2014)
'I often think my mother would prefer colonic irrigation to hanging out with me...' Beth Jackson is a national treasure, celebrated for her television shows and winning the Mother of the Year Award three times in a row. Only, her daughter just wishes that Beth would be more like a normal mum...
Handbook of Gender, Sex and Media, Paperback (November 2013)
The Handbook of Gender, Sex and Media offers original insights into the complex set of relations which exist between gender, sex, sexualities and the media, and in doing so, showcases new research at the forefront of media and communication practice and theory.
Media and the Public, Hardback (February 2010)» View all books by Karen Ross
The Media and the Public explores the ways a range of media have constructed and represented the public. The authors argue that the public is a product of representation, invoked through processes of mediation that are dominated by political, institutional, economic and cultural forces.
» Have you read this book? We'd like to know what you think about it - write a review about Media and Audiences book by Karen Ross and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.