The Medium is the Massage
An Inventory of Effects
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Medium is the Massage by John Berger
Book DescriptionWell known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man. "The Penguin on Design" series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. This is one of four books in that series.
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Book DetailsISBN: 9780141035826
(181mm x 111mm x 12mm)
Imprint: Penguin Classics
Publisher: Penguin Books Ltd
Publish Date: 25-Sep-2008
Country of Publication: United Kingdom
Books By Author John Berger
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A major new work from the world's leading writer on art
Hold Everything Dear, Paperback (March 2016)View all books by John Berger
A powerful meditation on political resistance from one of the most original and influential thinkers of our times
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Author Biography - John Berger
Marshall McLuhan was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions 'the medium is the message' and the 'global village'.
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