Merchandising of Fashion Products by Doris H. Kincade
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Merchandising of Fashion Products
By Doris H. Kincade

Merchandising of Fashion Products

By (author) See other recent books by Doris H. Kincade See other recent books by Fay Y. Gibson
Format: Paperback

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Merchandising of Fashion Products by Doris H. Kincade

Book Description

Taking an integrative approach, this book provides a fresh and comprehensive look at merchandising across multiple levels within the industry pipeline. With emphasis on merchandising in the FTAR complex, the book looks at the entire process from strategic planning, to product creation, to product preparation, to a buyer's shopping of the market weeks, to product delivery and presentation to the consumer. Using industry pictures and insider information, the book addresses the modern marketplace and links both manufacturing and retailing to the consumer through the merchandising process.

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Book Details

ISBN: 9780131731257
ISBN-10: 0131731254
Format: Paperback
(232mm x 181mm x 34mm)
Pages: 655
Imprint: Prentice Hall
Publisher: Pearson Education (US)
Publish Date: 12-Feb-2009
Country of Publication: United States

Books By Author Doris H. Kincade

Merchandising Math by Doris H. Kincade Merchandising Math, Paperback (September 2003)

Provides an introduction to the financial management of merchandising fashion goods. This text presents merchandising concepts and math skills required to make good financial decisions in an integrated framework so that students see how merchandising theory and mathematical formulas are applied to solve real-world retailing problems.

» View all books by Doris H. Kincade

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