Merchandising of Fashion Products
Merchandising of Fashion Products by Doris H. Kincade
Book DescriptionTaking an integrative approach, this book provides a fresh and comprehensive look at merchandising across multiple levels within the industry pipeline. With emphasis on merchandising in the FTAR complex, the book looks at the entire process from strategic planning, to product creation, to product preparation, to a buyer's shopping of the market weeks, to product delivery and presentation to the consumer. Using industry pictures and insider information, the book addresses the modern marketplace and links both manufacturing and retailing to the consumer through the merchandising process.
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Book DetailsISBN: 9780131731257
(232mm x 181mm x 34mm)
Imprint: Prentice Hall
Publisher: Pearson Education (US)
Publish Date: 12-Feb-2009
Country of Publication: United States
Books By Author Doris H. Kincade
Merchandising Math, Paperback (September 2003)» View all books by Doris H. Kincade
Provides an introduction to the financial management of merchandising fashion goods. This text presents merchandising concepts and math skills required to make good financial decisions in an integrated framework so that students see how merchandising theory and mathematical formulas are applied to solve real-world retailing problems.
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