Merchants to Multinationals
British Trading Companies in the 19th and 20th Centuries
By (author) Geoffrey Jones
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Merchants to Multinationals by Geoffrey Jones
Book DescriptionThis book examines the evolution of multinational trading companies from the eighteenth century to the present day. During the Industrial Revolution, British merchants established overseas branches which became major trade intermediaries and subsequently engaged in foreign direct investment. Complex multinational business groups emerged controlling large investments in natural resources, processing, and services in Asia, Latin America, and Africa.
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Book DetailsISBN: 9780198294504
(242mm x 164mm x 26mm)
Imprint: Oxford University Press
Publisher: Oxford University Press
Publish Date: 16-Mar-2000
Country of Publication: United Kingdom
Books By Author Geoffrey Jones
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The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. This book provides the first authoritative history of the global beauty industry from its emergence in the 19th century to the present day, exploring how today's global giants such as Avon, Coty, Estee Lauder, and L'Oreal, grew.
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Author Biography - Geoffrey Jones
Geoffrey Jones is Joseph C. Wilson Professor of Business Administration, Harvard Business School
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