Metaphor in Culture by Zoltan Kovecses
Look inside with Google Book Preview
Metaphor in Culture
By Zoltan Kovecses

Metaphor in Culture

Universality and Variation

By (author) See other recent books by Zoltan Kovecses
Format: Paperback

Normal Price: $64.95
Your Price: $58.46 AUD, inc. GST
Shipping: $7.95 per order
You Save: $6.49! (10% off normal price)
Plus...earn $2.92 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply



Metaphor in Culture by Zoltan Kovecses

Book Description

To what extent and in what ways is metaphorical thought relevant to an understanding of culture and society? More specifically: can the cognitive linguistic view of metaphor simultaneously explain both universality and diversity in metaphorical thought? Cognitive linguists have done important work on universal aspects of metaphor, but they have paid much less attention to why metaphors vary both interculturally and intraculturally as extensively as they do. In this book, Zoltan Kovecses proposes a new theory of metaphor variation. First, he identifies the major dimension of metaphor variation, that is, those social and cultural boundaries that signal discontinuities in human experience. Second, he describes which components, or aspects of conceptual metaphor are involved in metaphor variation, and how they are involved. Third, he isolates the main causes of metaphor variation. Fourth Professor Kovecses addresses the issue to the degree of cultural coherence in the interplay among conceptual metaphors, embodiment, and causes of metaphor variation.

Buy Metaphor in Culture book by Zoltan Kovecses from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780521696128
ISBN-10: 0521696127
Format: Paperback
(228mm x 152mm x 19mm)
Pages: 336
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 4-Dec-2006
Country of Publication: United Kingdom

Other Editions...


Books By Author Zoltan Kovecses

Where Metaphors Come from by Zoltan Kovecses Where Metaphors Come from, Hardback (March 2015)

Kovecses recasts CMT as a contextual theory of metaphor, expanding and refining it to account for the ways in which many verbal metaphors are tied to context.

Language, Mind, and Culture by Zoltan Kovecses Language, Mind, and Culture, Paperback (July 2006)

Presents an account of meaning in many linguistic and cultural phenomena that is based on cognitive capacities that human understanders and producers of language possess independently of their ability to use language. This book also suggests that cognitive linguistics is a much more comprehensive enterprise than is commonly accepted.

Metaphor in Culture by Zoltan Kovecses Metaphor in Culture, Hardback (February 2005)

This exciting book proposes a new theory of metaphor variation.

Metaphor and Emotion by Zoltan Kovecses Metaphor and Emotion, Paperback (September 2003)

How human emotions are 'constructed' from individuals' embodied experiences in different cultural settings.

» View all books by Zoltan Kovecses

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Metaphor in Culture book by Zoltan Kovecses and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Zoltan Kovecses

Zoltan Kovecses is Professor of Linguistics, Department of American Studies, Eotvos Lorand University. He is the author of Metaphor and Emotion (2002), and Metaphor: A Practical Introduction (2000).

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Zoltan Kovecses close
Where Metaphors Come from by Zoltan Kovecses
Language, Mind, and Culture by Zoltan Kovecses
Metaphor in Culture by Zoltan Kovecses
Metaphor and Emotion by Zoltan Kovecses
Metaphor and Emotion by Zoltan Kovecses
American English by Zoltan Kovecses
»
BoomerangBooks.com.au close