Metaphor in Culture
Universality and Variation
By (author) Zoltan Kovecses
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Metaphor in Culture by Zoltan Kovecses
Book DescriptionTo what extent and in what ways is metaphorical thought relevant to an understanding of culture and society? More specifically: can the cognitive linguistic view of metaphor simultaneously explain both universality and diversity in metaphorical thought? Cognitive linguists have done important work on universal aspects of metaphor, but they have paid much less attention to why metaphors vary both interculturally and intraculturally as extensively as they do. In this book, Zoltan Kovecses proposes a new theory of metaphor variation. First, he identifies the major dimension of metaphor variation, that is, those social and cultural boundaries that signal discontinuities in human experience. Second, he describes which components, or aspects of conceptual metaphor are involved in metaphor variation, and how they are involved. Third, he isolates the main causes of metaphor variation. Fourth Professor Kovecses addresses the issue to the degree of cultural coherence in the interplay among conceptual metaphors, embodiment, and causes of metaphor variation.
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Book DetailsISBN: 9780521696128
(228mm x 152mm x 19mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 4-Dec-2006
Country of Publication: United Kingdom
Books By Author Zoltan Kovecses
Where Metaphors Come from, Hardback (March 2015)
Kovecses recasts CMT as a contextual theory of metaphor, expanding and refining it to account for the ways in which many verbal metaphors are tied to context.
Language, Mind, and Culture, Paperback (July 2006)
Presents an account of meaning in many linguistic and cultural phenomena that is based on cognitive capacities that human understanders and producers of language possess independently of their ability to use language. This book also suggests that cognitive linguistics is a much more comprehensive enterprise than is commonly accepted.
Metaphor in Culture, Hardback (February 2005)
This exciting book proposes a new theory of metaphor variation.
Metaphor and Emotion, Paperback (September 2003)» View all books by Zoltan Kovecses
How human emotions are 'constructed' from individuals' embodied experiences in different cultural settings.
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Author Biography - Zoltan Kovecses
Zoltan Kovecses is Professor of Linguistics, Department of American Studies, Eotvos Lorand University. He is the author of Metaphor and Emotion (2002), and Metaphor: A Practical Introduction (2000).
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