Microsoft Dynamics CRM 4 For Dummies
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Microsoft Dynamics CRM 4 For Dummies by Joel Scott
Book DescriptionCustomer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies is a great place to start! Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoft's CRM solution in a jiffy. Whether you're considering a CRM system for the first time or you've decided to switch from another system to Microsoft Dynamics CRM, this book will make it easy to: Maintain and manage all your customer information Personalize Microsoft CRM to work for your business Set up CRM to support sales, marketing, and customer service Use the Outlook client Manage territories and business units Create and manage activities Generate quotes and invoices Implement and manage a marketing campaign Work with contracts, and much more Microsoft Dynamics CRM 4 For Dummies is packed with information on the latest version, It will help you get a unified view of your customer information and interactions through integrated sales, marketing, and customer service features. And that, as every business owner knows, is important to improving your bottom line!
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Book DetailsISBN: 9780470343258
(230mm x 187mm x 25mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 22-Jul-2008
Country of Publication: United Kingdom
Books By Author Joel Scott
GoldMine 8 For Dummies, Paperback (October 2007)
If you run a small business, you know how important customer relationship management, or CRM, can be to your bottom line. And you know it can be a bit daunting.
Microsoft Dynamics CRM 3 For Dummies, Paperback (May 2006)
Manage sales, service, and marketing processes all together Find out how to manage customer information to make your business more productive Whether you're completely new to customer relationship management (CRM) software or you just want the scoop on the newest version, this handy guide will get you going.
Microsoft CRM For Dummies, Paperback (August 2003)
Provides an introductory guide to Microsoft's entry into the Customer Relationship Management (CRM) software marketplace. This book discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, track and convert leads, make informed decisions faster, and provide consistent service.
GoldMine 6 for Dummies, Paperback (January 2003)» View all books by Joel Scott
The fun and easy way to get the most out of GoldMine, the popular Customer Relationship Management (CRM) software. This handy reference covers the new features and enhancements in the latest version of GoldMine.
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Author Biography - Joel Scott
Joel Scott is president of Computer Control Corporation and a well-known speaker on CRM and related technologies. David Lee is president of Vertical Marketing Inc., a software consulting firm. Scott Weiss is president and CEO of Core Solutions, Inc., a CRM consulting firm.
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