The Microsoft Way
The Real Story of How the Company Outsmarts Its Competition
By (author) Randall E. Stro
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Microsoft Way by Randall E. Stro
Book DescriptionThe business success story of Microsoft taken from company archives and interviews with its leaders. This book sees the company's success not in predatory marketing, but in staying eager for ideas and responsive to the market. Randall Stross also offers thoughts on how Bill Gates can leave his mark on the 21st century.
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Book DetailsISBN: 9780201327977
(210mm x 140mm x 23mm)
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 28-Jul-1997
Country of Publication: United States
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Author Biography - Randall E. Stro
Randall E. Stross is a professor at San Jose State University, and a contributing writer for "Fortune" magazine. His analyses of the computer industries have also appeared in "The New Republic" and "U.S. News & World Report." He is the author of six books, including "Steve Jobs and the NeXT Big Thing" and "Bulls in the China Shop."
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