The Mind of the Market
How Biology and Psychology Shape Our Economic Lives
By (author) Michael Shermer
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Mind of the Market by Michael Shermer
Book Description"[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating."--"Los Angeles Times Book Review" How did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller "The Mind of the Market" uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don't get a fair reward for their work. Entertaining and eye-opening, "The Mind of the Market" explains the real science of economics.
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Book DetailsISBN: 9780805089165
(205mm x 139mm x 25mm)
Imprint: Henry Holt & Company
Publisher: Henry Holt & Company
Publish Date: 6-Jan-2009
Country of Publication: United States
Books By Author Michael Shermer
Moral ARC, Paperback (February 2016)
In this provocative and compelling book, Michael Shermer will explain how abstract reasoning, rationality, empiricism, skepticism-scientific ways of thinking-have profoundly changed the way we perceive morality and, indeed, move us ever closer to a more just world.
Skeptic, Hardback (January 2016)
Michael Shermer has written a column in Scientific American magazine that synthesizes scientific concepts and theory for a general audience. His trademark combination of deep scientific understanding and entertaining writing style has thrilled his huge and devoted audience for years.
Abominable Science!, Paperback (May 2015)View all books by Michael Shermer
Loxton and Prothero complete an entertaining, educational, and definitive text on demonstrably false phenomena, presenting both the arguments for and against their existence and systematically challenging the pseudoscience perpetuating their myths.
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