By (author) Brian Wansink
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Mindless Eating by Brian Wansink
Book DescriptionIn this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating-or why you're even eating at all. - Does food with a brand name really taste better?- Do you hate brussels sprouts because your mother did?- Does the size of your plate determine how hungry you feel?- How much would you eat if your soup bowl secretly refilled itself?- What does your favorite comfort food really say about you?- Why do you overeat so much at healthy restaurants? Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don't notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the "bottomless soup bowl," Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the "hidden persuaders" used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the "mindless margin" to lose-instead of gain-ten to twenty pounds in the coming year? Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office-even at a vending machine-wherever you decide to satisfy your appetite. "From the Hardcover edition."
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Book DetailsISBN: 9780553384482
(211mm x 154mm x 17mm)
Imprint: Random House USA Inc
Publisher: Random House USA Inc
Publish Date: 7-Sep-2007
Country of Publication: United States
Books By Author Brian Wansink
Slim by Design, Paperback (April 2016)
Through his extensive research, the author found that we are increasingly starting to arrange our homes to make unhealthy, comforting foods easier to reach and consume. This has all helped to make us 'fat by design'. This book shows how you can adapt and redesign your most common spaces in innovative ways to start losing weight naturally.
Mindless Eating, Paperback (January 2011)
Every day, we each make around 200 decisions about eating. But studies have shown that 90 percent of these decisions are made without any conscious choice. This title lays bare the facts about our true eating habits to show that awareness of our patterns can allow us to lose weight effectively and without serious changes to our lives.
Marketing Nutrition, Paperback (February 2007)
The ins and outs of the marketing of food
Asking Questions, Paperback (April 2004)» View all books by Brian Wansink
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior.
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Author Biography - Brian Wansink
Brian Wansink, Ph.D., is an Iowa native and earned his doctorate at Stanford University. He is the John S. Dyson Professor of Marketing and of Nutritional Science at Cornell University, where he is Director of the Cornell Food and Brand Lab. The author of three profesional books on food and consumer behavior, he lives with his family in Ithaca, New York, where he enjoys both French food and French fries each week. "From the Hardcover edition."
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