Mining the Web
Transforming Customer Data into Customer Value
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Mining the Web by Gordon S. Linoff
Book DescriptionIntroduces business and technical managers to the exciting new frontier in database technology Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the database and data warehousing fields, Web mining solves that problem. Coauthored by two bestselling data mining authors, Mining the Web explains, for corporate decision makers, IT managers, and database marketers, how data mining principles and techniques can be applied to various types of Web sites. More importantly, they describe techniques for using the resulting goldmine of business data to develop more effective advertising campaigns and better customer service.
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Book DetailsISBN: 9780471416098
(236mm x 190mm x 20mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley & Sons Inc
Publish Date: 14-Mar-2002
Country of Publication: United States
Books By Author Gordon S. Linoff
Data Analysis Using SQL and Excel, Paperback (January 2016)
A practical guide to data mining using SQL and Excel Data Analysis Using SQL and Excel, 2nd Edition shows you how to leverage the two most popular tools for data query and analysis SQL and Excel to perform sophisticated data analysis without the need for complex and expensive data mining tools.
Data Mining Techniques, Paperback (April 2011)» View all books by Gordon S. Linoff
The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business.
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Author Biography - Gordon S. Linoff
GORDON S. LINOFF and MICHAEL J. A. BERRY are the founders of Data Miners Inc. (www.data-miners.com), a consulting firm specializing in data mining. They provide analytic CRM consulting for customer-centric companies on and off the Web. They are the authors of Data Mining Techniques and Mastering Data Mining (both from Wiley).
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