Achieving Competitive Advantage Through Wireless Technology
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Mobile Marketing by Alex Michael
Book DescriptionIn the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry * Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
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Book DetailsISBN: 9780750667470
(234mm x 156mm x 15mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 20-Mar-2006
Country of Publication: United Kingdom
Books By Author Alex Michael
Understanding Macromedia Flash 8 ActionScript 2, Paperback (February 2006)» View all books by Alex Michael
Explains various programming concepts from a designer's point of view. This second edition helps you develop professional ActionScript 2 applications, and communicate about Object Oriented ActionScript 2 techniques. It includes explanations and examples of why and how ActionScript can simplify Flash production.
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Author Biography - Alex Michael
Managing Director of Sprite Interactive Ltd, UK a new media agency, and previously Creative Director with Disney and Buena Vista International. Information Architect, Sprite Interactive.
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