Mobile Media and Applications
Successful Service Creation and Launch
Normal Price: $120.95
Your Price: $108.86 AUD, inc. GST
Shipping: $7.95 per order
You Save: $12.09! (10% off normal price)
Plus...earn $5.44 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Mobile Media and Applications by C. Andersson
Book DescriptionExperience the forces behind the changes in the IT, Mobile Telecom and Media industries through real life cases from this converging market! "Mobile Media and Applications From Concept to Cash" shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic 'how they did it' approach. Combining the authors' technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry. The authors offer an end to end view, covering customer needs, analysis of the many complex value chains, the capabilities and limitations of the technologies, and the packaging and launch of new mobile services. Based on real case studies and experiences, analysis and advice is given to help the reader succeed in the real world. "Mobile Media and Applications From Concept to Cash" explains how media companies can go mobile, how the telecoms, media and IT industries are converging and how even a frog can top the CD singles chart with a ringtone. It is built heavily on case studies from real implementations and launches of services such as mobile TV, music and gaming. It describes how many service environments today are failing and highlights best practices to make them efficient and powerful. For the first time ever, the impact of mobile devices and customer behavior for mobile services is analyzed in depth. It offers an accompanying website with additional case studies, articles and links to the best developer forums and resources. Decision makers, professionals and application developers in the IT, Telecoms and Media industries, as well as enterprises, analysts, consultants, financial services, and journalists will find this an invaluable guide to creating successful mobile services. Advanced students in Electrical Engineering and Telecoms as well as business schools will find this book a useful addition to their reading list.
Buy Mobile Media and Applications book by C. Andersson from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780470017470
(251mm x 181mm x 26mm)
Publisher: John Wiley and Sons Ltd
Publish Date: 18-Nov-2005
Country of Publication: United States
Books By Author C. Andersson
View all books by C. Andersson
» Have you read this book? We'd like to know what you think about it - write a review about Mobile Media and Applications book by C. Andersson and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - C. Andersson
Mobile Media and Applications - From Concept to Cash. Successful Service Creation and Launch. Christoffer Andersson, Ericsson, Spain. Daniel Freeman, Ericsson, Sweden. Ian James, Ericsson, South Africa. Andy Johnston, Ericsson, China. Staffan Ljung, Ericsson, Sweden.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.