Model Business Plans for Product Businesses
By (author) William A. Cohen
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Model Business Plans for Product Businesses by William A. Cohen
Book DescriptionThis title provides everything you need to write a complete, custom-designed business plan - and save yourself thousands of dollars. Smart entrepreneurs know that a clear, well-written business plan is absolutely essential to any new venture: it guides your first steps, helps you develop marketing strategies, and allows you to quickly seize new opportunities. What's more, a business plan is what you bring to investors to obtain financing. It has to be good - your success may depend on it. Yet, writing a business plan is one of the first and most difficult challenges facing most entrepreneurs. In fact, many pay consultants tens of thousands of dollars to prepare one. With this remarkable book you'll get expert guidance in writing a complete business plan, tailored to your specific needs. "Model Business Plans for Product Businesses" offers: professional, step-by-step advice on how to structure and write an outstanding plan, including all the essential components; 9 complete sample business plans for a broad cross-section of product businesses - computer sales, children's books, newsletter publishing, opening a store, and more - that you can adapt to your business; detailed instructions on defining the target market for the product, specific marketing plans for positioning and promoting the product, and financial projections, including estimated start-up costs, the "break-even point", required capital, projected revenue, and more; and, easy-to-use forms that help you complete your business plan.
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Book DetailsISBN: 9780471030287
(279mm x 213mm x 17mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 7-Aug-1995
Country of Publication: United States
Books By Author William A. Cohen
Peter Drucker on Consulting: How to Apply Drucker's Principles for Business Success, Hardback (May 2016)
A first guide ever to the consulting principles and techniques of Peter Drucker, the world's most revered management thinker. * Includes Foreword by Jack Welch, former chairman of General Electric, and essay by Jim Collins. * Major marketing and PR campaign - the author has a very wide global fan base. His blogs receive 300,000 views each month.
Heroic Leadership, Hardback (July 2010)
* A fresh, dynamic, and contemporary look at military leadership principles as they apply to business and life * Authored by retired general and leadership expert William A. Cohen, and drawing on the principles of Peter F.
Drucker on Leadership, Hardback (November 2009)
Although Peter Drucker, "The Father of Modern Management," died in 2005, his timeless teachings are studied and practiced by forward-thinking managers worldwide. His lessons and wisdom on the topic of leadership-the central element of management-are in constant demand, yet he wrote little under that actual subject heading.
Class with Drucker, Paperback (March 2009)» View all books by William A. Cohen
From 1975 to 1979, the author studied under the great Peter Drucker and became the first graduate of his doctoral program. What Drucker taught him changed his life. This title shares many of Drucker's teachings that never made it into his countless books and articles, ideas that were offered to his students in classroom or informal settings.
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Author Biography - William A. Cohen
WILLIAM A. COHEN is Professor of Marketing and Director of the Small Business Institute at California State University, Los Angeles. He is the author of 31 business books, including Building a Mail Order Business and The Entrepreneur and Small Business Problem Solver, both published by Wiley.
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