Moderating Focus Groups by Thomas L. Greenbaum
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Moderating Focus Groups
By Thomas L. Greenbaum

Moderating Focus Groups

A Practical Guide for Group Facilitation

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Format: Paperback

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Moderating Focus Groups by Thomas L. Greenbaum

Book Description

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

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Book Details

ISBN: 9780761920441
ISBN-10: 0761920447
Format: Paperback
(229mm x 152mm x 15mm)
Pages: 264
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 28-Jan-2000
Country of Publication: United States

Other Editions...


Books By Author Thomas L. Greenbaum

Handbook for Focus Group Research by Thomas L. Greenbaum Handbook for Focus Group Research, Paperback (November 1997)

As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.

Consultant's Manual by Thomas L. Greenbaum Consultant's Manual, Paperback (April 1994)

The Consultant's Manual If you're serious about starting your own consulting practice, there's something you should know. . No matter how knowledgeable you are in your field. No matter how expert your advice or impressive your credentials.

» View all books by Thomas L. Greenbaum

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Handbook for Focus Group Research by Thomas L. Greenbaum
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