Moderating Focus Groups
A Practical Guide for Group Facilitation
By (author) Thomas L. Greenbaum
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Moderating Focus Groups by Thomas L. Greenbaum
Book DescriptionDesigned specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
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Book DetailsISBN: 9780761920441
(229mm x 152mm x 15mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 28-Jan-2000
Country of Publication: United States
Books By Author Thomas L. Greenbaum
Handbook for Focus Group Research, Paperback (November 1997)
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Consultant's Manual, Paperback (April 1994)» View all books by Thomas L. Greenbaum
The Consultant's Manual If you're serious about starting your own consulting practice, there's something you should know. . No matter how knowledgeable you are in your field. No matter how expert your advice or impressive your credentials.
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