Modern Marketing by Frank Jefkins
Look inside with Google Book Preview
Modern Marketing
By Frank Jefkins

Modern Marketing

3rd Revised edition

By (author) See other recent books by Frank Jefkins
Format: Paperback

Checking availability...

Modern Marketing by Frank Jefkins

Book Description

The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions. *Takes an international perspective. *Sections included on EU regulations and media developments.

Buy Modern Marketing book by Frank Jefkins from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780712108539
ISBN-10: 071210853X
Format: Paperback
(216mm x 140mm x 18mm)
Pages: 352
Imprint: Financial Times Prentice Hall
Publisher: Pearson Education Limited
Publish Date: 15-Jun-1993
Country of Publication: United Kingdom

Other Editions...

Books By Author Frank Jefkins

Public Relations by Frank Jefkins Public Relations, Paperback (November 2003)

A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.

Advertising by Frank Jefkins Advertising, Paperback (February 2000)

Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.

» View all books by Frank Jefkins


» Have you read this book? We'd like to know what you think about it - write a review about Modern Marketing book by Frank Jefkins and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Frank Jefkins close
Public Relations by Frank Jefkins
Advertising by Frank Jefkins
» close