Modern Marketing by Frank Jefkins
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Modern Marketing
By Frank Jefkins

Modern Marketing

3rd Revised edition

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Format: Paperback

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Modern Marketing by Frank Jefkins

Book Description

The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions. *Takes an international perspective. *Sections included on EU regulations and media developments.

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Book Details

ISBN: 9780712108539
ISBN-10: 071210853X
Format: Paperback
(216mm x 140mm x 18mm)
Pages: 352
Imprint: Financial Times Prentice Hall
Publisher: Pearson Education Limited
Publish Date: 15-Jun-1993
Country of Publication: United Kingdom

Other Editions...


Books By Author Frank Jefkins

Public Relations by Frank Jefkins Public Relations, Paperback (November 2003)

A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.

» View all books by Frank Jefkins

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