3rd Revised edition
By (author) Frank Jefkins
Modern Marketing by Frank Jefkins
Book DescriptionThe third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions. *Takes an international perspective. *Sections included on EU regulations and media developments.
Buy Modern Marketing book by Frank Jefkins from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780712108539
(216mm x 140mm x 18mm)
Imprint: Financial Times Prentice Hall
Publisher: Pearson Education Limited
Publish Date: 15-Jun-1993
Country of Publication: United Kingdom
Books By Author Frank Jefkins
Public Relations, Paperback (November 2003)
A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.
Advertising, Paperback (February 2000)» View all books by Frank Jefkins
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.
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