Moral Advantage by William Damon
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Moral Advantage
By William Damon

The Moral Advantage

How to Succeed in Business by Doing the Right Thing

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Format: Paperback

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Moral Advantage by William Damon

Book Description

This timely book is the result of a Stanford University study of "good work" in business, under William Damon's direction. During the course of the study, researchers interviewed 48 men and women who have achieved success in business. The interviews revealed the surprisingly strong role that morality can play in successful business careers. Based on this information, Damon has developed a set of principles for using The Moral Advantage in business. These principles include "moral imagination" - creating a business concept that serves a larger purpose without losing profits; forthright communication that inspires trust; cooperative strategies that build teamwork and community; uses of the Golden Rule for managing complex relationships; philanthropic efforts that express compassion; and a public commitment to ethical standards. The book shows how and when business people can most effectively draw on these principles and explains how to develop the personal capacity to do so throughout a career.

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Book Details

ISBN: 9781576752067
ISBN-10: 1576752062
Format: Paperback
(94mm x 65mm x 7mm)
Pages: 216
Imprint: Berrett-Koehler
Publisher: Berrett-Koehler
Publish Date: 1-Sep-2004
Country of Publication: United States

Books By Author William Damon

Power of Ideals by William Damon Power of Ideals, Hardback (May 2015)

The Power of Ideals examines the lives and work of six 20th century moral leaders who pursued moral causes ranging from world peace to social justice and human rights, and uses these six cases to show how people can make choices guided by their moral ideals rather than by base emotion or social pressures.

Path to Purpose by William Damon Path to Purpose, Paperback (June 2009)

Drawing on a major groundbreaking study, one of the world's leading specialists on adolescence reveals that more young adults than ever are at risk of failing to launch successfully into adulthood. Damon shows parents and educators how to guide kids to find a life-fulfilling sense of purpose.

Child and Adolescent Development by William Damon Child and Adolescent Development, Hardback (April 2008)

This advanced text for psychology, human development, and education drawn from the authoritative four-volume Handbook of Child Psychology provides students state of the art overviews of the discipline in an accessible, affordable format.

Taking Philanthropy Seriously by William Damon Taking Philanthropy Seriously, Paperback (November 2006)

Many acts of charitable giving fail in their stated goals and some are actually harmful. This work explains why this state of affairs exists. It outlines solutions, ranging from those that equip philanthropists to do good work to those that build a domain of philanthropic knowledge, ethical codes, and best practices.

» View all books by William Damon


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Author Biography - William Damon

William Damon is Professor of Education at Stanford University and Senior Fellow at the Hoover Institution on War, Revolution, and Peace. Damon has written widely on moral commitment through the lifespan. Damon has received awards and grants from the John D. and Catherine T. MacArthur Foundation, the Pew Charitable Trusts, The Spencer Foundation, the Carnegie Corporation of New York, the John Templeton Foundation, and the William and Flora Hewlett Foundation. He is a member of the National Academy of Education.

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