Mud, Sweat and Beers
A Cultural History of Sport and Alcohol
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Mud, Sweat and Beers by Tony Collins
Book DescriptionShort-listed for the North American Society for Sport History Book Award 2003. Alcohol is never far from sporting events. Although popular thinking on the effects of drinking has changed considerably over time, throughout history sport and alcohol have been intimately linked. The Victorians, for example, believed that beer helped to build stamina, whereas today any serious athlete must abstain from the demon drink. Yet despite current prohibitions and the widespread acceptance of alcohols deleterious effects, the uneasy alliance of sport with alcohol remains culturally entrenched. It is common for sporting celebrities to struggle with alcoholism, and teams are often encouraged to bond by drinking together. Indeed, many of todays major sporting sponsors are breweries and manufacturers of alcoholic drinks. From hooliganism to commerce, from advertising and sponsorship to health and fitness, if there is one thing that brings athletes, fans and financial backers together it must be beer. This cultural history of drinking and sport examines the roles masculinity, class and regional identity play in alcohol consumption at a broad range of matches, races, courses and competitions. Offering a fresh perspective on the culture and commerce of sporting events, this book will be essential reading for cultural historians, anthropologists and sociologists, and anyone interested in sport.
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Book DetailsISBN: 9781859735589
(234mm x 156mm x 8mm)
Imprint: Berg Publishers
Publisher: Bloomsbury Publishing PLC
Publish Date: 23-May-2002
Country of Publication: United Kingdom
Books By Author Tony Collins
Taking My God for a Walk, Paperback (June 2016)
One man's pilgrimage to Santiago de Compostela, in search of holiness.
Oval World, Paperback (January 2016)
A comprehensive social history of rugby from its earliest beginnings to the present day.
Encyclopedia of Traditional British Rural Sports, Paperback (October 2013)
This is a social, economic and political study of both field sports and those other activities and customs labelled as rural sports from the earliest of times to the present day in all of the United Kingdom and Ireland.
Sport as History, Paperback (May 2013)» View all books by Tony Collins
Published to mark the career of one of sports history's pioneers, this book traces the evolution of sport across three continents. It brings together some of sports history's leading scholars to investigate not only the history of sport but also how that history is written.
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Author Biography - Tony Collins
Tony Collins is Research Fellow, International Centre for Sports History and Culture, De Montfort University. Wray Vamplew is Research Professor, University of Stirling.
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