The Multinational Traders
By (author) Geoffrey G. Jones
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Multinational Traders by Geoffrey G. Jones
Book DescriptionThis book is a detailed account of the evolution and theory of multinational trading companies. The book features contributions from an international selection of US, European and Asian economists and business historians which demonstrate the importance of trading companies in trade and investment flows in the world economy from the nineteenth century to the present. The authors adopt evolutionary and comparative perspectives to examine diversification strategies and organizational structures. This innovative study provides a major new dimension to our knowledge of the history and theory of international business.
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Book DetailsISBN: 9780415180023
(229mm x 152mm x 24mm)
Publisher: Taylor & Francis Ltd
Publish Date: 13-Aug-1998
Country of Publication: United Kingdom
Books By Author Geoffrey G. Jones
Adding Value, Paperback (November 2015)View all books by Geoffrey G. Jones
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
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