Museum Management and Marketing
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Museum Management and Marketing by Richard Sandell
Book DescriptionDrawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.
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Book DetailsISBN: 9780415396288
(246mm x 174mm x 30mm)
Publisher: Taylor & Francis Ltd
Publish Date: 1-Jan-2006
Country of Publication: United Kingdom
Books By Author Richard Sandell
Re-Presenting Disability, Paperback (January 2010)
This title addresses issues surrounding disability representation in museums and galleries, a topic which is receiving much academic attention and is becoming an increasingly pressing issue for practitioners working in wide-ranging museums and related cultural organisations.
Museum Management and Marketing, Paperback (February 2007)
Drawing together articles on theoretical and practice-based developments in the field, this book investigates the linked areas of management and marketing in the museum. The articles deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.
Museums, Prejudice and the Reframing of Difference, Paperback (November 2006)» View all books by Richard Sandell
Draws on case studies and an array of international examples presenting a contribution of the significant role that museums can play in confronting prejudice and cross-cultural understanding.
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Author Biography - Richard Sandell
Richard Sandell is Head of the Department of Museum Studies at the University of Leicester. His research interests focus on the evolving social purposes, roles and agency of museums. His recent publications include Museums, Society, Inequality (2002). Robert R. Janes is the former President and CEO of the Glenbow Museum in Calgary, Canada. He is Editor-in-Chief of the Journal of Museum Management and Curatorship and a museum consultant. His recent books include Museums and the Paradox of Change (1997) and Looking Reality in the Eye: Museums and Social Responsibility (2005).
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