The Myth of Market Share
Why Market Share is the Fool's Gold of Business
By (author) Richard Miniter
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Myth of Market Share by Richard Miniter
Book DescriptionThis work seeks to demolish the cult of size and the myth of market share and offers a serious and highly relevant alternative in today's economic climate - profit leadership - where the corporation should be networked, focused and intensely profitable.
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Book DetailsISBN: 9781857883275
(213mm x 135mm x mm)
Imprint: Nicholas Brealey Publishing
Publisher: Hodder & Stoughton General Division
Publish Date: 31-Oct-2002
Country of Publication: United Kingdom
Books By Author Richard Miniter
Eyes on Target, Paperback (March 2015)
New York Times bestselling author, Richard Miniter, joins forces with #1 New York Times bestselling co-author of American Sniper, Scott McEwen, to write the provocative true history of the most controversial and top-secret unit in the American Armed Forces, the Navy SEALs.
Leading from Behind, Paperback / softback (April 2013)
"New York Times"-bestselling journalist Miniter goes inside the divided Obama White House portraying a reluctant, disengaged president and the powerful advisers who decide for him.
Jack Bauer for President, Paperback (March 2008)
24, one of the most addictive and popular shows in television history, has, for six series, presented an often controversial view of American politics. This book aims to dissect the show's reflections and distortions of contemporary American politics.
Shadow War, Hardback (September 2004)» View all books by Richard Miniter
Miniter taps his exclusive sources and on-thespot global reporting to reveal America's unheralded successes in the War on Terror. Accounts ranging from failed assassination plots to the successful capture of al Qaeda officers make Shadow War a riveting and enlightening read about how America is beating radical Islamic terrorism.
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