Myth of Market Share by Richard Miniter
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Myth of Market Share
By Richard Miniter

The Myth of Market Share

Why Market Share is the Fool's Gold of Business

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Format: Paperback

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Myth of Market Share by Richard Miniter

Book Description

This work seeks to demolish the cult of size and the myth of market share and offers a serious and highly relevant alternative in today's economic climate - profit leadership - where the corporation should be networked, focused and intensely profitable.

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Book Details

ISBN: 9781857883275
ISBN-10: 1857883276
Format: Paperback
(213mm x 135mm x mm)
Pages: 128
Imprint: Nicholas Brealey Publishing
Publisher: Hodder & Stoughton General Division
Publish Date: 31-Oct-2002
Country of Publication: United Kingdom

Other Editions...


Books By Author Richard Miniter

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Shadow War by Richard Miniter Shadow War, Hardback (September 2004)

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» View all books by Richard Miniter

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Recent books by Richard Miniter close
Eyes on Target by Richard Miniter
Eyes on Target by Richard Miniter
Leading from Behind by Richard Miniter
Eyes on Target by Richard Miniter
Losing Bin Laden by Richard Miniter
Shadow War by Richard Miniter
»
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