Networks in Marketing by Dawn Iacobucci
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Networks in Marketing
By Dawn Iacobucci

Networks in Marketing

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Format: Paperback

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Networks in Marketing by Dawn Iacobucci

Book Description

An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances. They also investigate market dynamics and structure and consumer networks. In conclusion, several advanced methodological issues and future research directions are examined. In addition to the main research chapters, key figures contribute their own reflections on the topic.

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Book Details

ISBN: 9780761901402
ISBN-10: 076190140X
Format: Paperback
(229mm x 152mm x 26mm)
Pages: 443
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 10-Oct-1996
Country of Publication: United States

Books By Author Dawn Iacobucci

Mediation Analysis by Dawn Iacobucci Mediation Analysis, Paperback (June 2008)

Explores even the fundamental assumptions underlying mediation analysis

Kellogg on Integrated Marketing by Dawn Iacobucci Kellogg on Integrated Marketing, Hardback (November 2002)

Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges.

Handbook of Services Marketing and Management by Dawn Iacobucci Handbook of Services Marketing and Management, Paperback (January 2000)

A guide to the latest thinking in the foundations of services.

Social Network Analysis by Dawn Iacobucci Social Network Analysis, Paperback (November 1994)

Covers methods for the analysis of social networks and applies them to examples.

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Author Biography - Dawn Iacobucci

Dawn Iacobucci is the E. Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University. Previously she was the Senior Associate Dean for Owen (2008-2010), Professor of Marketing at the Kellogg School of Management, Northwestern University (1987-2004), the Coca-Cola Distinguished Professor of Marketing, Professor of Psychology and Head of the Marketing Department of the University of Arizona (2001-2002), and the John Pomerantz Professor of Marketing at Wharton, of the University of Pennsylvania (2004 to 2007). She received her M.S. in Statistics, and M.A. and Ph.D. in Quantitative Psychology from the University of Illinois at Urbana-Champaign. Her research on models for social networks and other methodological research questions has been published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, Journal of Consumer Psychology, International Journal of Research in Marketing, Marketing Science, Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks. Iacobucci teaches Marketing Management, Marketing Strategy, Marketing Research, Marketing Models, Services Marketing, and New Products to MBA and undergraduate students and multivariate statistics and methodological topics in Ph.D. seminars. She is recent editor of both the Journal of Consumer Research and Journal of Consumer Psychology. She edited Networks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing, Kellogg on Integrated Marketing, she is author of Marketing Management (Thomson), the first new MBA text in years, Mediation Analysis, and she is co-author on Gilbert Churchill's lead text on Marketing Research (Thomson).

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Recent books by Dawn Iacobucci close
Mediation Analysis by Dawn Iacobucci
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