Neuro Web Design
What Makes Them Click?
By (author) Susan Weinschenk
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Neuro Web Design by Susan Weinschenk
Book DescriptionWhy does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.
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Book DetailsISBN: 9780321603609
(229mm x 179mm x 9mm)
Imprint: New Riders Publishing
Publisher: Pearson Education (US)
Publish Date: 23-Dec-2008
Country of Publication: United States
Books By Author Susan Weinschenk
100 Things Every Designer Needs to Know About People, Paperback (April 2011)» View all books by Susan Weinschenk
Provides information and examples to help designers create products, applications, Web sites, and print materials that match the way people think and feel.
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Author Biography - Susan Weinschenk
Susan Weinschenk has a Ph.D. in Psychology. For the past 30 years she has been an industry leader, consultant, and expert in usability, interface, and web design. Most recently she has been reviewing the research on the psychology of persuasion and non-conscious decision-making and has been a keynote speaker on this topic at conferences and for clients. Susan is a national and international speaker for user experience and usability conferences, most recently the keynote speaker for the Internet User Experience Conference in Ann Arbor MI, and an invited speaker for the Usability Professionals Association, just held in Baltimore MD. She has hundreds of clients, mainly in the US.
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