New Consumer Marketing by Susan C. Baker
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New Consumer Marketing
By Susan C. Baker

New Consumer Marketing

Managing a Living Demand System

By (author) See other recent books by Susan C. Baker
Format: Hardback

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New Consumer Marketing by Susan C. Baker

Book Description

This text synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast-moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.

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Book Details

ISBN: 9780470844823
ISBN-10: 0470844825
Format: Hardback
(235mm x 165mm x 18mm)
Pages: 218
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 27-Jun-2003
Country of Publication: United Kingdom

Books By Author Susan C. Baker

In Pursuit of Sustainable Development by Susan C. Baker In Pursuit of Sustainable Development, Paperback (July 2010)

Following the obligations incurred at the Rio Earth Summit and the related UNCED process, European states began to produce sustainable development strategies in the 1990s. This book explores how implementation strategies engage sub-national, regional and local actors in the promotion of sustainable development.

Politics of Sustainable Development by Susan C. Baker Politics of Sustainable Development, Hardback (August 1997)

This collection of essays examines the nature of sustainable development and the extent to which it is applicable in practical contexts. A key issue at stake is whether economic growth can actually be reconciled with global ecological needs.

» View all books by Susan C. Baker

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Author Biography - Susan C. Baker

Following ten years as a marketing practitioner, Susan earned her PhD in management sciences from Cranfield School of Management where she now specialises in consumer marketing. She founded and directs the New Marketing Research Group, which works together with a consortium of client organizations to understand the impact on marketing of the New Consumer (www.new-marketing.org). She is a frequent keynote speaker at marketing and management conferences and can be contacted at s.l.baker@cranfield.ac.uk.

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Recent books by Susan C. Baker close
Sustainable Development by Susan C. Baker
Sustainable Development by Susan C. Baker
In Pursuit of Sustainable Development by Susan C. Baker
In Pursuit of Sustainable Development by Susan C. Baker
Sustainable Development by Susan C. Baker
Politics of Sustainable Development by Susan C. Baker
»
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