New Consumer Marketing
Managing a Living Demand System
By (author) Susan C. Baker
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New Consumer Marketing by Susan C. Baker
Book DescriptionThis text synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast-moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.
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Book DetailsISBN: 9780470844823
(235mm x 165mm x 18mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 27-Jun-2003
Country of Publication: United Kingdom
Books By Author Susan C. Baker
In Pursuit of Sustainable Development, Paperback (July 2010)
Following the obligations incurred at the Rio Earth Summit and the related UNCED process, European states began to produce sustainable development strategies in the 1990s. This book explores how implementation strategies engage sub-national, regional and local actors in the promotion of sustainable development.
Politics of Sustainable Development, Hardback (August 1997)» View all books by Susan C. Baker
This collection of essays examines the nature of sustainable development and the extent to which it is applicable in practical contexts. A key issue at stake is whether economic growth can actually be reconciled with global ecological needs.
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Author Biography - Susan C. Baker
Following ten years as a marketing practitioner, Susan earned her PhD in management sciences from Cranfield School of Management where she now specialises in consumer marketing. She founded and directs the New Marketing Research Group, which works together with a consortium of client organizations to understand the impact on marketing of the New Consumer (www.new-marketing.org). She is a frequent keynote speaker at marketing and management conferences and can be contacted at firstname.lastname@example.org.
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