New Economy - New Competition
The Rise of the Consumer?
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New Economy - New Competition by David C. Asch
Book DescriptionThe new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the revolution in information and communication technologies and shows how a number of key companies have adapted their strategies to meet the demands of their increasingly informed and empowered consumers.
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Book DetailsISBN: 9780333778234
(235mm x 155mm x 15mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 25-Jan-2001
Country of Publication: United Kingdom
Books By Author David C. Asch
Managing Strategy, Paperback (December 1995)
This text avoids an overly-theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. It focuses on implementing strategy, taking a more action-oriented approach.
Strategic Management, Paperback (June 1987)» View all books by David C. Asch
This text incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a range of current issues.
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Author Biography - David C. Asch
DAVID ASCH is Dean of the Faculty of Business and Law at De Montfort University, Leicester, previously, Professor of Management at the Open University Business School. He has worked with a range of firms including Cornhill, Ernst & Young, Fujitsu/ICL, 3M, Siemens Computer Systems and Sun Microsystems. BRIAN WOLFE has recently retired from Marconi Plc where he was Director of Business Efficiency. He has been a Director and CEO of a number of organisations including Creda, The Dreamland Group, GPT and Morphy Richards.
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