New Ideas About New Ideas
Insights on Creativity from the World's Leading Innovators First Trade Paper Edition
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New Ideas About New Ideas by Shira P. White
Book DescriptionIn New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people-from architect Frank Gehry to physicist Brian Greene-White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new organization, turning around a company, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front, New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.
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Book DetailsISBN: 9780738207803
(210mm x 140mm x 25mm)
Imprint: Perseus Books
Publisher: The Perseus Books Group
Publish Date: 27-Nov-2002
Country of Publication: United States
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Author Biography - Shira P. White
Shira P. White is president of SPWI, a leading innovation management and new-product-development consulting firm. An accomplished painter and writer, she has served as an instructor at the Pratt Institute and a lecturer at NYU's Stern Graduate School of Business and the School of Visual Arts. She lives in New York City. Visit www.newideasaboutnewideas.com.
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