New Market Leaders
By (author) Fred Wiersema
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New Market Leaders by Fred Wiersema
Book DescriptionIn the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders , a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, Wiersema provides new benchmarks for ranking businesses in this new economy and reveals the strategies that set winning companies apart. After tracking 5,000 companies worldwide for over six years, Wiersema discovered that just a few hundred of these of these exert tremendous influence on the new economy. Here, he explains why traditional measures of competitive prowess no longer apply and, using new yardsticks, identifies today's 100 most influential businesses. With practical strategies for managers and investors, Wiersema then shows how to recognize and emulate these dynamic new market leaders.
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Book DetailsISBN: 9780743204668
(216mm x 140mm x 15mm)
Imprint: Simon & Schuster
Publisher: Simon & Schuster
Publish Date: 16-Sep-2002
Country of Publication: United States
Books By Author Fred Wiersema
Digital Disciplines, Hardback (October 2015)» View all books by Fred Wiersema
Leverage digital technologies to achieve competitive advantage through better processes, products, customer relationships and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value.
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